Web Development, Web Server Management, SEO, Google Ads

Michael Rassel

Web Developer, SEO

Hi, I’m Michael Rassel, a Web Developer in Sarasota, Florida. I manage the web department at a local Marketing Agency.

My primary objective is to serve the best interests of my clients. I do that by deploying Internet Marketing efforts that are affordable, efficient, and follow industry best practices.

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Web Development, SEO, and Google Ads.

The bulk of my duties include website development, web server management, search engine optimization, and Google Ads administration.

Websites

I develop and manage software and hosting administration for over 100 WordPress websites across multiple hosting servers.

Monthly SEO projects

I advise and assist my team with over 20 monthly recurring Search Engine Optimization projects.

Google Ads Budgets

I administer dozens of Google Ads accounts, often in excess of $100,000 combined monthly budgets.

WordPress Website Specialist

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Cloud web server administration

Plugin and software administration

Custom coding and Theme development

I specialize in WordPress websites, and have been using WordPress professionally since 2007. Since then I’ve subscribed to dozens of hosting providers and hundreds of theme developers. I’ve been around the block a few times, so I know what to do, and what not to do. In my hands, the web department is at optimal operational efficiency. But I’m always looking for ways to improve it further.

Some of those improvements include a reusable WordPress cloning template I’ve developed that allows my team to quickly deploy new websites. Performance optimizations and SEO fundamentals are built into this template, making it a turnkey platform for SEO projects, Google Ads campaigns, and other Internet marketing efforts. Learn more about this WordPress cloning template on My Blog.

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WordPress Page Builders and Themes.

I use the WordPress native page builder, Gutenberg, combined with the industry’s best WordPress theme, Kadence WP. These tools allow my designers to easily build attractive and intuitive website layouts, while maintaining efficiency, performance, and speed that other third-party page builders cannot match.

Website speed is a core metric that Google uses to rank a web page for search results. Many factors can slow a website’s speed. Poor hosting is the first factor, third-party page builders are the second. By subscribing to the best hosting and removing third-party page builders, I eliminate these negative factors. Read more about this on My Blog.

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Google Ads Administration

I’m Google Ads Certified

I administer dozens of Google Ads accounts, in excess of $100,000 in combined monthly budgets. I advise and assist my colleagues in creating and maintaining Google Ads campaigns. I participate in bi-monthly meetings with Google Account representatives, who inform my team about best practices, trends and troubleshooting methods.

Google Ads will continue incorporating AI into it’s advertising platforms. It’s a continuous learning process, and I’m following that process closely.

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I am Google Analytics Certified. I personally create and administer all Google Analytics accounts on behalf of my website clients.

Google Analytics

Custom Conversion Analytics

The default Google Analytics setup is usually not enough for professional businesses to acquire accurate conversion analytics data. For example; phone calls, form submissions, chat apps, etc., require custom conversion tags to see accurate data in Google Analytics. Custom conversion analytics tagging is one of my specialties.

Google Tag Manager is the industry’s preferred technology for implementing analytics tagging on a website. Learn more about Google Analytics and Tag Manager in My Blog.

Staff Training and Customer Support

My duties as an Internet Director also include staff training, technical documentation, customer support and client relations. I personally train my team to help them learn everything they need to perform their tasks, and I always stress the importance of adhering to industry best practices. I develop technical documentation blogs so my team has on-demand access to self-training.

Customers often request training so they can self-administer the content on their WordPress websites. I provide personalized training with in-person or video meetings, and/or PDF training documentation. Learn more about my training and support documentation on My Blog.

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I’m the Go-To-Person

When colleagues and clients need answers for projects, they contact me.

When my owner has a project that my company hasn’t done before, my owner contacts me.

When my colleagues are stumped on how to perform a task, they contact me.

When a client or sales rep needs help answering a client question, they contact me.

Have a question that needs answering?

Contact Me:

Michael Rassel has worked on web development projects for: