Michael Rassel
SEO Web Manager
Hi, I’m Michael Rassel, an SEO Web Manager in Sarasota, Florida. I manage the web department at a local Marketing Agency.
My primary objective is to serve the best interests of my clients. I do that by deploying Internet Marketing efforts that are affordable, efficient, and follow industry best practices.
SEO, WordPress, Google Ads, Ecommerce
I specialize in WordPress website administration and manage over 100 websites. I perform search engine optimization, Google Ads administration, eCommerce development, customizations, and monthly maintenance for many of these websites.
Manages over 100 WordPress websites across multiple dedicated hosting servers.
Advises and assists team with over 15 monthly Search Engine Optimization projects.
Administers Google Ads accounts with combined monthly budgets of $100K+ .
WordPress Administrator
Cloud web server administration
Plugin and software administration
Custom coding and Theme development
I specialize in WordPress websites, and have been using WordPress professionally since 2007. Since then I’ve subscribed to dozens of hosting providers and hundreds of theme developers. I’ve been around the block a few times, so I know what to do, and what not to do. In my hands, the web department is at optimal operational efficiency. But I’m always looking for ways to improve it further.
Some of those improvements include a reusable WordPress cloning template I’ve developed that allows my team to quickly deploy new websites. Performance optimizations and SEO fundamentals are built into this template, making it a turnkey deployment for SEO projects, Google Ads campaigns, and other Internet marketing efforts. I use KadenceWP on WP Engine dedicated hosting servers to operate a lean, fast, and adaptable website environment.
WordPress Page Builders and Themes
I use the WordPress native page builder, Gutenberg, combined with the industry’s best WordPress theme, Kadence WP. These tools allow my designers to easily build attractive and intuitive website layouts, while maintaining efficiency, performance, and speed that other third-party page builders cannot match.
Website speed is a core metric that Google uses to rank a web page for search results. Many factors can slow a website’s speed. Poor hosting is the first factor, a third-party page builder is the second. By subscribing to the best hosting and removing third-party page builders, I eliminate these negative factors and guarantee a faster website.
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Google Ads Administration
I’m Google Ads Certified
I administer dozens of Google Ads accounts, often in excess of $100,000 in combined monthly budgets. I advise and assist my colleagues in creating and maintaining Google Ads campaigns. I participate in bi-monthly meetings with Google Account representatives, who inform my team about best practices, trends and troubleshooting methods.
Google Ads will continue incorporating AI into it’s advertising platforms. It’s a continuous learning process, and I’m following that process closely.
I am Google Analytics Certified. I personally create and administer all Google Analytics conversion tagging on behalf of my website clients.
Google Analytics
Custom Conversion Analytics
The default Google Analytics setup is usually not enough for professional businesses to acquire accurate conversion analytics data. For example; phone calls, form submissions, chat apps, etc., require custom conversion tags to see accurate data in Google Analytics. Custom conversion analytics tagging is one of my specialties.
Google Tag Manager is the industry’s preferred technology for implementing analytics tagging on a website. I use Google Tag Manager for most website analytics implementations.
Staff Training and Customer Support
My duties as an web manager also include staff training, technical documentation, customer support and client relations. I personally train my team to help them learn everything they need to perform their tasks, and I always stress the importance of adhering to industry best practices. I develop technical documentation blogs so my team has on-demand access to self-training.
Customers often request training so they can self-administer the content on their WordPress websites. I provide personalized training with in-person or video meetings, and/or PDF training documentation. Learn more about my training and support documentation on My Blog.
I’m the Go-To-Person
When colleagues and clients have technical questions, they contact me.
When my owner has a project that my company hasn’t done before, my owner contacts me.
When my colleagues are stumped on how to perform a task, they contact me.
When a client or sales rep needs help answering a client question, they contact me.
