SEO – Website setup checklist

This is a checklist of the steps required to prepare a website for ongoing SEO efforts.

• Analytics
  • get ID
• Tag Manager
  • create Analytics ID variable
  • create default tag
  • test
• Search Console
  • connect to console property
  • install xml sitemaps
  • request indexing
• Conversion Tracking
  • Tag Manager
    • Forms
    • Phone clicks
    • Email clicks
    • 3rd party chat/schedulers
  • Analytics
    • Goals
    • Events
    • Dashboards
  • Adwords
    • Conversions
      • Forms
      • Phone clicks
      • Calls from Ads
  • Performance Scans
    • Google Insights
  • Speed Optimizations
    • Caching software
    • Image Optimization
    • Mobile Optimization
    • CDN
  • Keyword Research
    • Primary Keywords
    • Secondary Keywords
    • Tertiary Keywords
  • On-Site Optimization
    • Install/configure Yoast SEO
    • Install/configure WP SEM Schema
    • Page structure (parent/child hierarchies)
  • On page Optimization
    • Page Structure
    • Code/Block optimize
    • Optimize Text 
  • Citation Accounts
  • Post Syndication Accounts