Companies selling health insurance are required to demonstrate that they are licensed/registered to provide health insurance and Affordable Care Act plans in all jurisdictions where they do business. Google Ads will pause all advertising until this requirement is met. The following steps outline the G2/Google Ads certification application process.

G2 Health Insurance Providers Certification

Steps and data required:

Part 1: G2 application

fee: $39 for one state (more states cost more: https://g2webservicesinc.securepayments.cardpointe.com/pay)

G2 certification data required:

  • Credit Card
  • First and Last Name of Applicant
  • Email Address of Applicant
  • Name of Insurance Entity as it appears on license/registration (not DBA, legal business name required)

Application approval can take up to 14 days
(upon approval there will be an annual certification fee)

Part 2: Google application

Upon receiving G2 Certification, then Google certification can begin
https://support.google.com/google-ads/troubleshooter/6099627#ts=10634174

Google certification data required:

  • Contact name
  • Address
  • Phone number
  • Email
  • Website URL
  • Google Ads Customer ID
  • URL to G2 (provided by G2 after certifcation)
  • Business Document*
  • Tax ID number
  • Photo ID **

Details in regards to the Business Document*:

Organizations are required to submit one of the following registration documents for advertiser identity verification. Acceptable documents include:

  • W9 form
  • Any IRS-issued letter or notice (not IRS forms) showing your name, address and EIN (i.e. CP 575)
  • DUNS certificate

Details about the Photo ID**

A photo ID of the AD Manager is required. This would be the client if they managed their own ads, but they don’t. We manage the ads, so the photo ID will be David Rooks.

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