To produce more successful SEO articles, use content guidelines that are known to be preferred by Google. This article highlights some of those methods.

Voice Search
– Natural Language vs Keywords

Build your content around questions.
The question words; who, what, where, why, when, and how, are strongly associated with voice search queries. Use the question words to better accommodate voice search, which is often long-tail conversational keywords and questions that people are likely to ask. Creating a Q&A or FAQ page is a great way to integrate question words into your content.

Make your content snippable.
Try to get in Position Zero (Google’s mobile snippet above Ads)
You have to make Google see what a great supply of answers you have. Try to use the inverted pyramid formula to structure the data:

  • Start with the most important information to answer the question (longtail keywords)
  • transit to more details beyond the direct answer and add visual support; 
  • wrap up with examples or case studies.

Page Content Formatting:

Paragraphs: Think of a brief summary to answer a potential question that will fit in the SERP’s answer area. Format this paragraph in a paragraph HTML tag <p> and put this paragraph right under the heading for the question.

Tables: Google loves to include tables into featured snippets, as they are much easier to understand for computers, unlike natural language paragraphs. So when it makes sense, add the tabular data or reformat suitable paragraphs into tables. Mark up the table on your page using a <table> tag.

Lists: Give your list a title (H1 or H2) that matches the targeted keyword and format your “steps” as subheadings. Remember that Google can also make its own lists out of the text. So you can format your text with subheadings where it is logical to do so. Then Google will snip your subheadings and list them chronologically. 

Build your content around questions.
The question words — who, what, where, why, when, and how — are strongly associated with voice search queries.
Voice search is more about long-tail conversational keywords and questions that people are likely to ask.

Make your content snippable.
Try to get in Position Zero (Google’s mobile snippet above Ads)
You have to make Google see what a great supply of answers you have. Try to use the inverted pyramid formula to structure the data:

  • Start with the most important information to answer the question (longtail keywords)
  • transit to more details beyond the direct answer and add visual support; 
  • wrap up with examples or case studies.

Page Content Formatting:

Paragraphs: Think of a short summary to answer a potential query, about 40-50 words to fit in the answer box. Format this paragraph in a paragraph HTML tag <p> and put this paragraph right under the heading for the question.

Tables: Google loves to include tables into featured snippets, as they are much easier to understand for computers, unlike natural language paragraphs. Add tabular data or reformat suitable paragraphs into tables to enhance the content. Mark up the table on your page using a <table> tag.

Lists: Give your list a title using the H2 or H3 heading tag that matches the page’s focus keyword. Format the steps in your article as subheadings. Google will often make its own lists out of tabular text, so get in the habit of formatting your article text with subheadings. Then Google may snip your subheadings and list them chronologically. 

Create a Q&A or FAQ page.

Similar to an FAQ page. Create a ‘definition list’ of questions and and answers. A ‘Definition List’ is a type of HTML List element with the core list tag of <dl>, then a term/definition pair of tags: term tag of <dt> and the definition tag of <dd>.

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